Storytelling for a

cause.

TRAINING | CONSULTANCY | PRODUCTION

We are storytelling experts, specialising in helping organisations, movements and individuals with a cause to bring about positive change through specialist storytelling approaches.

 

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Welcome to the home of

Master Storytelling

Master Storytelling is a storytelling approach that focuses on how to work with metanarratives, the implicit narratives that sit behind everything we do.

This approach to storytelling offers profound and essential insights for anyone working for a cause, especially charities, the third sector, social and environmental movements, and individuals seeking positive change.

Our full online training course

Master Storytelling

Become a Master Storyteller with our specialist online training course

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Early bird 50% discount available

Motivation theory

Explore a new motivation theory and how to work with intrinsic motivational triggers

values theory

Insights into values theory and how to work with different values flow states to engage your audiences

neuropsychology

Utilising insights on the different values systems of the two brain hemispheres and how to apply them

storytelling

Learn how to become a Master Storyteller, someone who can create powerful metanarratives

New!

Master Storytelling Toolkit

Take your storytelling to the next level.

6 core tools to help you build powerful metanarratives for social and environmental change

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Our Services

Training

We provide online and face to face training on Master Storytelling
Our unique training programmes and methodologies can help you to transcend marketing logic, and move towards storytelling logic to help you address some of the most complex issues of our time.
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Consultancy

We help you to create meaningful change with your cause.
We help you to find your story, and use the power of your story to drive audience engagement and motivation to your cause through a mix of insight, training and psychological methodologies to employ throughout your work.
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Production

We create videos, animations and print resources, to help you tell your story
We create your story through animations, video or print resources. Our storytelling projects are carefully crafted through a storyfinding process where we listen, and work with you to find your story, and develop resources that will drive your audiences to engage with your cause.
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Upcoming workshops.

Hands-on storytelling workshops to help you on your storytelling journey

All workshops are delivered via Zoom and are 1-2hrs in length. *These are all free to those who have subscribed to our full access training programme

Dive into the world of Master Storytelling with our free insight articles

SHIFTING PARADIGMS

The marketing paradigm is an all-embracing ideology that thrives when it triggers feelings of insecurity, creates a deep sense of inadequacy, and plays to our lower values. The storytelling paradigm, by contrast, is an intentional shift towards our higher values, triggering the values that inspire hope, heroism, love and compassion. Engaging audiences using this methodology brings about authentic and lasting change.

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The simplicity of storytelling.

Some of the most complex problems and challenges we face today can only be resolved through a storytelling mindset.

Find out how you can unlock your storytelling potential.

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Whatever your cause, whether it is environmental, poverty, social, animal, disabilities, gender or faith, we can help you to engage and motivate your audiences into action through a combination of training, consultancy, and developing story-rich resources.

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OPENING TIMES

  • Monday - Friday:
  • 09:30AM - 5:30PM

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Master Storytelling guide

New motivational theory

Standard motivational models tend to conflate the different stages of intrinsic motivation (self-regulation) into a single category or to view intrinsic motivation only in terms of utility (i.e. improved outputs). 

The result is that our current motivational models are no longer fit for purpose in terms of working with higher values, or how to create long-term behavioural change. 

Creating a new and expanded model, utilising insights from neuro-psychology, offers some profound insights on how to create meaningful change on the issues we care about.